Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accurate because it can be corroborated from multiple sources. Providing a consistent name, address and phone on various sites is therefore vital to providing trust signals to Google. sspvapor.com In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website.